Now considered one of India’s leading health and hygiene brands, Eureka Forbes was founded as a joint venture in 1982. It is the union of the Tata Group company Forbes and Campbell with Electrolux of Sweden. The multi-product, multi-channel organization dominates markets with iconic products from water and air purification systems to cleaning systems and security systems.
What is Eureka Forbes?
Eureka Forbes has been delivering cutting-edge health and hygiene products with the latest in technology for four decades. It was formed with the vision of offering its customers a happy, healthy, safe, and pollution-free life through lasting bonds as a ‘Friend for Life. Now, Eureka Forbes serves more than 20 million satisfied customers, reaching over 1500 cities and towns in India. It has also crossed borders to around 35 countries.
The company has widespread retail as well as e-commerce channels in one of the most expansive service networks in India. Its broad network extends to a number of robust franchise business partners. The consumer channels include 21,000+ dealers located in 10,000 cities and towns in India. Moreover, almost 80% of its customers can access a service center within a 5-km radius. 8,000+ company-trained technicians operate from these service centers across the country, making over 40,000 kitchen visits every day.
Most notably, Eureka Forbes is a leader and pioneer when it comes to direct sales with a sales force that is one of the largest in Asia. Its trendsetting direct selling reputation encompasses over 10,000+ professionals operating from 150+ Customer Response Centers in over 120 cities and towns across India.
The iconic Aquabrand brand is the jewel in the company’s crown. It is the flagship water purifier brand of Eureka Forbes and is considered ‘the’ name for healthy and safe drinking water in India. The award-winning product range also consists of customized solutions for the rural markets along with industrial-level solutions.
Forbes Vacuum Cleaners, formerly named Euroclean, is also an award-winning name under the Eureka Forbes legacy. According to recent GFK market share data for 2020–21, it is the #1 vacuum cleaner brand in the market.
Other brands of this renowned company include Dr. Aeroguard, Aeroguard, Forbes Health Conditioners, Air Purifiers, and EuroVigil security solutions. All of these names have now come together under the name FORBES as one notable solution provider. Additionally, Forbes Pro Solutions offers packaged and customized water treatment solutions for industrial processes.
Eureka Forbes is also recognized as one of India’s Top 5 Best Employers, a case study at Harvard and Richard Ivy Business Schools, a classic direct sales reference in marketing guru Philip Kotler’s textbook ‘Marketing Management, a feature in Forbes Magazine Asia edition.
It has won awards for fulfilling its corporate social responsibility as an eager participant in social welfare, especially in times of need. Eureka Forbes has provided safe drinking water in cases of natural calamities, during the pandemic, and at kiosks in public spaces. It has also set up EuroAble which is the country’s first state-of-the-art call center that is entirely manned and operated by people with special needs.
Originally published at http://realestateandepc.wordpress.com on May 16, 2022.
